The Breakout Board · Week of Aug 24 – Aug 31, 2026
93 Boyz is Illinois's fastest-rising brand
Up to #20 from #25 — $228K in estimated Illinois sales this week, a +10.7% jump.
This week's movers
| # | Brand | Momentum | Est. sales |
|---|---|---|---|
| 8 | Good Green | +25.6% | $756K |
| 20 | 93 Boyz | +10.7%#25 → #20 | $228K |
| 11 | Fernway | +8.2%#12 → #11 | $510K |
| 23 | Paul Bunyan | +7.6%#24 → #23 | $224K |
| 6 | Ozone | +7.3%#7 → #6 | $828K |
| 3 | Savvy | +7.1% | $1.1M |
| 17 | Good News | +5.8%#18 → #17 | $266K |
| 13 | Aeriz | +5.3% | $436K |
Momentum compares this week to last week using market-projected sales estimates from CannMenus menu and inventory data. Directional indicators, not audited revenue. Tiny-base swings are filtered out. Compared against the week of Aug 17 – Aug 24, 2026.
How the Breakout Board works
What counts as a mover
Any brand, strain, or product with a meaningful week-over-week jump in Illinoissales, ranked by growth rate rather than raw volume — so a smaller brand posting a real surge can outrank a bigger one holding steady.
Where the numbers come from
Sales are projected from live CannMenus menu and inventory data across Illinoisdispensaries, refreshed weekly. Tiny-base swings (a handful of units going from 1 to 3) are filtered out so the board reflects real momentum, not noise.
“New” vs. “rising”
A “NEW” badge means it just broke into Illinois’s top rankings for the first time this week. A percentage badge means it was already ranked and climbed further, shown alongside its prior rank so you can see exactly how far it moved.
How often it updates
Weekly, in step with Crushed’s sales rankings refresh. Check back each week for a new headline mover and a new board.
The board covers three separate charts — brands, strains, and products — each ranked independently, so a strain can be breaking out in Illinois even in a week where the brand behind it isn’t. Switch tabs above to see all three.