In Montana, concentrates have passed flower for the top spot, and prices are sliding everywhere

Montana's Department of Revenue released its 2026 Cannabis Retail Price Study covering July 2025 through June 2026. Total sales across the four tracked categories came to about $330.4 million, up 2.5 percent from $322.4 million the year before.

Concentrates took first place. They sold $128.4 million, up 10.2 percent, or about 38.9 percent of revenue. Flower slipped to $126.8 million from $135.1 million. Pre-rolls grew the fastest, up 16.1 percent to $35.9 million, while edibles were roughly flat at $39.3 million.

Prices fell in three of four categories. Flower averaged $5.14 a gram, down from $5.34. Concentrates dropped to $28.81 a gram from $30.61, and pre-rolls to $6.30 from $6.46. Only edibles rose, to $14.06 an item from $13.81.

The pattern matches what operators in other mature markets describe: customers trade up in potency and format, but per-unit prices keep falling, so growth comes from category mix rather than price. For Montana retailers and processors, the takeaway is to weigh shelf space and extraction capacity toward concentrates and pre-rolls, and to plan margins around a flower gram that is now barely over five dollars.