Drops
Rove takes its diamond vape north for its first launch outside the U.S.
The California vape brand put its Minibar line on Ontario shelves, with more Canadian provinces promised.
By The Crushed Desk · 1w ago · 3 min read
Rove, a California vape and pre-roll brand, has launched in Ontario, its first market outside the United States. The company announced it September 30, and trade coverage followed October 6. Retailers order through the Ontario Cannabis Store and product is on shelves.
The launch is the Diamond Series Minibar, a compact all-in-one vape using resin from fresh-frozen flower. The first strains are Granddaddy Purp and Skywalker OG (indicas) and Blue Dream (hybrid). Rove says it sells in more than 3,000 dispensaries across 16 U.S. states and reports over $100 million in annual revenue; those are the company's figures.
This is a Canadian drop from a U.S. brand, so it is not on your local menu, but it is a signal. U.S. brands are looking abroad as American price compression bites, and Rove says its U.S. expansion continues alongside the Canadian one. Expect more provinces in the coming months.
Sources
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